Valentine’s Day is just around the corner! Believe it or not, Feb. 14 isn’t all about couples anymore. With more than half of American adults identifying as single today, we might not need to empty our pockets this year on gifts for your significant other. Sure, a bouquet of flowers, a heart full of chocolates, or a giant teddy bear hasn’t lost its momentum, but many people are buying gifts for friends, co-workers, and even pets rather than a special someone. Don’t worry if there’s not a special someone in your life this year, it’s time to start focusing your efforts on everyone.

Focus your efforts on single people, just as much as those in a relationship.

Fact: a single man will spend $71 during the holiday and a single women will spend $40.

More people are buying gifts for their friends rather than their boyfriends.

Fact: When people are searching for Valentine’s Day gifts on the popular, 22% of people fill in “husband”, 20% of people type “friend” and 17% “boyfriend”.

Many people plan to spend money on their pets on Valentine’s Day!

Fact: In 2016, 19% of people bought gifts for their furry friends for a total of $681 million.

People don’t plan that far in advance for Valentine’s Day. Just focus on two weeks leading up to the big day.

Fact: 46% say they’ll start shopping in early February.

Whether you’re going out on a date or out with friends…

Fact: 34% of people plan to eat out on Feb. 14 making this day the second busiest day of the year for restaurants.

Written by: Kaitlyn Dixon